Aston Martin Galpin
OVERVIEW
Galpin Aston Martin partnered with RASA World Group, Inc. to create a bespoke luxury automotive experience inside Thrill City, RASA's after-dark festival takeover at Six Flags Magic Mountain.
As VVIP guests arrived, they were chauffeured in an Aston Martin DBX, receiving true luxury SUV treatment before entering the park. Inside Thrill City, Galpin Aston Martin hosted a private lounge near the New Revolution roller coaster, where an Aston Martin DB12, the brand's flagship super tourer, was on display under the lights, anchoring the activation as a visual centerpiece.
RASA designed and produced the full experience: a premium tented VVIP environment, integrated brand visibility at the bar and lounge, and a seamless arrival plus valet flow that moved top clients and artists from a dedicated parking area directly to the Six Flags main entrance in an Aston Martin DBX. Together, the elements translated Aston Martin's design and performance DNA into a live, experiential story inside a high-energy festival setting.
HIGHLIGHTS
- Private VVIP tent & lounge positioned by the New Revolution roller coaster, creating an exclusive Aston Martin “club within the festival.”
- Hero vehicle display: an Aston Martin DB12 showcased at the lounge entrance, framed as an art piece and photo focal point.
- Chauffeured arrivals in an Aston Martin DBX for VVIP guests and artists, extending the brand experience from parking lot to festival gate.
- Interactive branded photo moment inside the VVIP area, connecting guest memories and social content directly back to the Aston Martin brand.
- Bar + staff branding: Aston Martin logos and brand cues integrated into bar fronts, menus, and staff uniforms for consistent visual presence.
- Signature cocktail integration: custom cocktails highlighted on printed and digital menus within the lounge and VVIP bar.
- Exclusive VVIP ticket allocation for Galpin Aston Martin clients, ensuring high-value guests experienced Thrill City from the best vantage points.
- Dedicated VVIP parking plus valet pickup: guests parked in a reserved area and were driven to the main Six Flags entrance via Aston Martin DBX shuttle service.
- Digital & social amplification:
- Two feed posts, two mentions, and two stories on RASA’s official Instagram spotlighting the Aston Martin presence.
- Option for Galpin Aston Martin to bring a house photographer (e.g., Getty Images), resulting in high-quality editorial assets of the activation.
- Premium sponsor positioning in press and event materials, naming Galpin Aston Martin as a top-tier partner at Thrill City.
IMPACT
- Aligned the Aston Martin brand with Thrill City's upscale, experience-driven audience, reinforcing its appeal to culturally engaged, urban luxury consumers.
- Deepened brand affinity by offering clients not just a static display, but a lived experience, chauffeured arrivals, private lounge, and immersive environment all tied to Aston Martin.
- Translated performance and prestige into culture, positioning Aston Martin as part of a cutting-edge festival that blends music, art, thrill rides, and philanthropic purpose.
- Generated high-profile visual content (social posts + editorial photography) that extended the activation far beyond event night and enriched Galpin Aston Martin’s marketing library.
- Strengthened the relationship between Galpin Aston Martin and RASA, proving RASA’s ability to deliver white-glove, on-brand experiences inside complex venues like Six Flags.
- Demonstrated the value of experiential sponsorship at Thrill City, setting a blueprint for future luxury automotive collaborations that integrate test drives, VVIP flows, and cultural cachet into one ecosystem.
