Google Visitor Experience Endless Summer Festival
OVERVIEW
The Google Visitor Experience (GVE) partnered with RASA to produce the Endless Summer Festival, a full-day immersive experience celebrating creativity, community, and culture at the Google Visitor Experience campus in Mountain View, California.
The outdoor plaza was transformed into a vibrant, sun-soaked celebration of summer, complete with live music, artisan food pop-ups, immersive art installations, and interactive activities for all ages. The festival featured performances by local and emerging artists, interactive creative zones, and a seamless guest experience that blended Google's spirit of innovation with the warmth and energy of California culture.
The event was designed to bring together Google employees, their families, and local community members, achieving GVE's goal of activating its newly opened Visitor Experience Center with a high-impact, family-friendly event that fostered authentic connection between the brand, its people, and the surrounding community.
HIGHLIGHTS
- 4,000+ attendees including Google staff, families, and Bay Area residents.
- The Endless Summer Festival achieved its goal of positioning Google Visitor Experience as a cultural hub for community connection.
- Significant media engagement and positive local coverage.
- High employee morale and community goodwill, establishing GVE as a landmark venue for future cultural activations.
IMPACT
- Positioned the Google Visitor Experience as an emerging cultural hub by delivering a high-impact, community-centered festival on campus.
- Strengthened connection between Google employees, their families, and the local Bay Area community through an accessible, family-friendly experience.
- Elevated employee morale and brand goodwill by offering an immersive, creativity-driven environment that celebrated innovation and culture.
- Generated strong local media attention and positive press, expanding awareness of the newly opened Visitor Experience Center.
- Demonstrated RASA's ability to produce large-scale public events in corporate environments, setting the stage for future community and cultural programming at GVE.
