LA Fashion Week 2024

A fashion-fueled night that united designers, artists, and tastemakers under the city lights.

OVERVIEW

RASA teamed up with LA Fashion Week to produce the official afterparty on the rooftop of the W Hotel, where we transformed the Wet Deck with custom decor, immersive lighting, and perfectly tuned sound. We curated Afro Latin and House DJs Greta and Samson to keep the energy alive all night, and the night exploded with a live performance by Reggaeton sensation Bodine.

The Blonds brought their NYFW FW24 collection to life, inspired by Latin divas like Charo, Selena, J.Lo, and Christina Aguilera, featuring body-hugging silhouettes, corsets, mini hemlines, three-dimensional flames, lustrous textiles, and sparkling jewels. Guests danced under the lights and enjoyed the night in style from private pool cabanas and VIP tables.

Across the week, LAFW celebrated diverse voices and global cultures, with brands like Head of State and House of Aama, fashion history screenings, interactive experiences with Nike, and runway shows from Rio Uribe, BruceGlen, Private Policy, and Ed Hardy, while RASA elevated the afterparty into an unforgettable rooftop spectacle.

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AUDIENCE

Models, influencers, media, brand partners, and VIP guests

SCOPE

Full-scale event production, creative direction, red-carpet management, talent relations, guest experience, ticketing, and onsite operations

HIGHLIGHTS

Official Afterparty rooftop takeover at the W Hotel with custom lighting, sound, and décor
Live performance moment to anchor the night and create high-impact content
Fashion-forward crowd of designers, models, creators, and industry press
Elevated hospitality experience with curated cocktails, VIP flow, and branded touchpoints

IMPACT

Strengthened relationships with designers, performers, and fashion industry leaders through a premium, well-produced celebration space.
Elevated LA Fashion Week’s cultural footprint by turning the W Hotel rooftop into a high-energy nightlife centerpiece for the weekend.
Reinforced LAFW’s positioning as a platform for global and diverse creative voices by pairing runway culture with a high-impact afterparty experience.
Drove strong social media visibility as models, influencers, and guests captured the rooftop spectacle, amplifying LAFW’s presence online.
Demonstrated RASA’s ability to blend fashion, music, and experiential production into a cohesive cultural moment, paving the way for future collaborations.

Next Case

Pier Play at The Santa Monica Pier