'Club Honey' Halloween Fashion Party
OVERVIEW
RASA produced Honey Birdette x Playboy's 'Club Honey', an invite-only, exclusive, Halloween fashion event celebrating Honey Birdette’s newest collection.
The takeover of Keys Nightclub transformed the venue into a provocative, high-fashion nightclub experience inspired by the glamour and allure of modern sensuality. Models, influencers, and tastemakers were personally gifted Honey Birdette's collection to wear on the red carpet, creating a bold and immersive showcase that blurred the line between runway, nightlife, and brand experience.
The evening featured press and media coverage, live DJ performances, and custom brand environments designed to amplify Honey Birdette’s aesthetic of empowerment, confidence, and luxury. The event served as both a fashion debut and a cultural influence, positioning 'Club Honey' as one of Los Angeles’s most talked-about Halloween events.
HIGHLIGHTS
- Over 700 guests including top models, influencers, celebrities, and press.
- Full red-carpet experience with professional photography, media coverage, and branded step-and-repeat.
- Custom Honey Birdette lingerie gifting activation, transforming attendees into live brand ambassadors throughout the night.
- Playboy collaboration integrated seamlessly into creative design, music curation, and photo moments.
- Immersive décor and lighting that reflected Honey Birdette’s signature seductive sophistication.
- Extensive social media exposure, generating millions of impressions through influencer content and press coverage.
- Seamless execution across production, guest experience, and brand alignment, reinforcing RASA’s expertise in luxury lifestyle events.
IMPACT
- Positioned Honey Birdette and Playboy at the center of Los Angeles’ Halloween cultural circuit by producing one of the most talked-about events of the season.
- Strengthened brand affinity by transforming guests into live ambassadors through custom lingerie gifting and elevated red-carpet styling.
- Generated extensive social media reach as models, influencers, and celebrities shared high-impact visual content across platforms.
- Reinforced Honey Birdette's brand identity of luxury, empowerment, and modern sensuality through immersive décor, lighting, and creative direction.
- Delivered strong press and media coverage that amplified both brands’ visibility and cultural relevance.
- Demonstrated RASA's ability to produce fashion-forward nightlife events with high-profile talent, seamless operations, and premium brand alignment.
